Legal · Cookies

Cookie Policy

Last updated: August 2025 — Applies to citizens and permanent legal residents of the European Economic Area, Switzerland and Mexico.

1. Introduction

This website (bwise) uses cookies and similar technologies. This policy explains what they are, which ones we use, and how you can manage your preferences at any time.

2. What are cookies?

A cookie is a small file stored on your device when you visit a website. It allows the site to remember information such as your preferences or session status between visits. We also make use of localStorage, a browser storage mechanism that works in a similar way.

3. Scripts and web beacons

A script is a piece of code that enables interactive functionality on the site. A web beacon (or pixel tag) is a small invisible element used to track visits or user actions. Both may collect browsing data.

4. Cookie categories

4.1 Functional (essential)

These are strictly necessary for the basic operation of the site. Without them, certain core features would not be available. We may place these without your consent.

4.2 Statistics

Statistical cookies help us understand how visitors interact with the site, on an anonymous and aggregated basis. They are only activated with your consent.

4.3 Marketing

Marketing cookies enable personalised advertising and allow us to measure the effectiveness of advertising campaigns. They are only activated with your consent.

5. Cookies used on this site

Name	Provider	Category	Expiry	Purpose
`bwise_consent`	bwise (own)	Functional	365 days	Stores your cookie consent preferences
`_ga`	Google Analytics	Statistics	2 years	Distinguishes unique users for traffic analysis
`_ga_*`	Google Analytics	Statistics	1 year	Counts and tracks page views and sessions
`_fbp`	Meta (Facebook)	Marketing	3 months	Identifies browsers to measure advertising conversions
`_gcl_au`	Google Ads	Marketing	3 months	Records and tracks ad conversions

Statistical and marketing cookies are only activated if you accept those categories in the preferences panel.

6. Managing your preferences

You can review and update your preferences at any time by clicking the button in the bottom-left corner of the site, or using the button below:

You may also delete or block cookies directly via your browser settings. Please be aware that disabling all cookies may affect how the site functions.

7. Consent

When you visit the site for the first time, a consent panel allows you to accept all cookies, reject non-essential ones, or customise your preferences by category. Your choice is saved for 365 days. You can change it at any time.

8. Your rights

With respect to the personal data collected through cookies, you have the right to: access, rectification, erasure, restriction, objection and data portability. To exercise these rights, contact us at the details below. You may also lodge a complaint with the Spanish Data Protection Authority (AEPD).

9. Contact

Bwise my Friend sl · CIF B75255778
Calle Camino Ancho 1, 28109 Alcobendas, Madrid, Spain
hello@thebwise.ai